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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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07144_Field_TCUM T709.txt
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1996-04-10
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point message, but a diffused broadcast in the hope of getting
word to some ship that would relay their story to the American
press. And so it proved. Even after broadcasting had been in
existence for some years, there was no commercial interest in
it. It was the amateur operators, or hams, and their fans,
whose petitions finally got some action in favor of the setting
up of facilities. There was reluctance and opposition from the
world of the press, which, in England, led to the formation of
the BBC and the firm shackling of radio by newspaper and
advertising interests. This is an obvious rivalry that has not
been openly discussed. The restrictive pressure by the press on
radio and TV is still a hot issue in Britain and in Canada. But,
typically, misunderstanding of the nature of the medium
rendered the restraining policies quite futile. Such has always
been the case, most notoriously in government censorship of
the press and of the movies. Although the medium is the